KINGS JOURNAL OF ENTREPRENEURSHIP, INNOVATION, AND MANAGEMENT (KJEIM)
Kings Journal of Entrepreneurship, Innovation, and Management (KJEIM)
DEPARTMENT OF BUSINESS AND ENTREPRENEURAL STUDIES
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY AND EFFECTIVE CORPORATE GOVERNANCE ON FIRM VALUE OF CONSTRUCTION/REAL ESTATE COMPANIES IN NIGERIA
The research investigated the impact of corporate social responsibility and effective corporate governance on firm value of construction/real estate companies in Nigeria. The study employed a nonprobability sampling method, specifically utilizing purposive sampling, to select companies that disclosed their financial statements through the Nigeria Exchange Group from 2014 to 2023. Secondary data was utilized for the analysis, with multiple linear regression employed as the data analysis technique. The findings suggest that both corporate social responsibility and effective corporate governance positively influence firm value. Based on the positive impact of corporate social responsibility and effective corporate governance on firm value, companies should prioritize integrating these practices into their organizational strategies to enhance their financial performance and overall value. These results offer implications for enriching the research model and supporting further empirical studies concerning the relationship between corporate social responsibility, effective corporate governance, and firm value.
Copyright (c) 2026 Omole Ilesanmi Isaac, Adewumi Ademola Adeniran (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
INTERNATIONALIZATION STRATEGIES, MANAGERIAL FACTORS AND THE GROWTH OF MNCS IN NIGERIA
This study investigates the interplay between internationalization strategies, managerial factors, and the growth of multinational companies (MNCs) operating in Nigeria. Utilizing a quantitative research approach, the study explores how the integration of export strategies, Foreign Direct Investment (FDI), internationalization knowledge, and positive managerial attitudes influences organizational growth. Findings from the survey reveal that 86.5% of respondents strongly agree that the combination of export strategies and positive managerial attitudes significantly contributes to MNCs’ growth. Additionally, 79.7% support the alignment of FDI strategies with internationalization knowledge as a driver of higher growth, while 83.7% affirm the joint effect of FDI and positive managerial attitudes. A notable 97.3% strongly agree that the synergy of export strategies, FDI strategies, and positive managerial attitudes creates a powerful influence on growth dynamics. Regression analysis confirms a statistically significant positive effect, with an estimated coefficient of 0.280 (p-value = 0.000) at a 5% significance level. The coefficient of determination (R² = 0.348) indicates that internationalization strategies and managerial factors jointly explain 34.8% of the variation in MNC growth in Nigeria. However, a Durbin-Watson statistic of 0.583 suggests potential autocorrelation within the model, warranting further examination. Overall, the study concludes that a holistic alignment of international strategies and managerial competence is critical for fostering sustainable growth among MNCs in Nigeria, and it offers actionable recommendations to enhance strategic decision-making and performance.
Copyright (c) 2026 Ochei Ngozi Fidelia, Bamidele Matthew Mayor, Kolade Akinpelu Ayobami (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
EFFECTS OF MANAGERIAL ABILITY ON FINANCIAL REPORTING QUALITY OF DEPOSIT MONEY BANKS IN NIGERIA.
The study investigated the effects of managerial ability on the financial reporting quality of deposit money banks in Nigeria between the period of 2018 and 2022. The study used descriptive and inferential statistics whereby secondary data collected from financial statements of 11 deposit money banks listed on the Nigerian Exchange Group was used in the analysis. Managerial ability and financial reporting quality are the two variables used in this study, having used discretionary accruals to proxy financial reporting quality. Data Envelopment Analysis developed by Demerjian et.al (2012) was used to analyze managerial ability while financial reporting quality was analyzed using Ordinary Least Square Method. This study also did test of validity and reliability of the data and model used. Unit root test, redundancy fixed effect test (Hausman Test), random effect test, variable inflation factor test and auto co-linearity for robustness of the model used in the study. The result of the study revealed that managerial ability has significant effect on financial reporting quality with a t-value of 2.8400 and a p-value of 0.0056. The result showed that there is positive relationship between financial reporting quality and managerial ability of the management staffs. The study concluded that managerial ability has a significant and positive effect on financial reporting quality of deposit money banks in Nigeria. The study therefore recommends that banks should ensure skillful and technically competent managers are engaged during recruitment or promotion as their ability has effect on reliability and credibility of financial reporting.
Managerial Ability, Financial Reporting Quality, Deposit Money Banks, Nigerian Exchange Group.
Fakunle Isaiah Omotayo Fakunle Isaiah Omotayo
Copyright (c) 2026 Oladele Olubode Olusegun, Ogunwoye Adewuni Abigael, Aremu Rafiu Oyewale, Fakunle Isaiah Omotayo, Olatunji Ibrahim Gbenga (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
IMPACT OF ARTIFICIAL INTELLIGENCE AND BOARD CHARACTERISTICS ON EARNINGS PER SHARE OF LISTED NIGERIAN BREWERIES
The rapid evolution of technology and corporate governance practices has sparked growing interest in their combined effects on firm performance, particularly in emerging markets. This study explores the impact of Artificial Intelligence (AI) adoption and board characteristics—namely board size, gender diversity, and managerial ownership—on the Earnings per Share (EPS) of listed Nigerian breweries over the period 2014–2023. The research draws on panel data obtained from annual reports and financial statements of the five breweries listed on the Nigerian Exchange Group (NGX), employing a fixed effects regression model to evaluate the relationships among the variables. The results reveal that, while AI adoption, board size, and managerial ownership exhibited statistically insignificant effects on EPS, gender diversity showed a marginally significant negative effect, suggesting transitional governance challenges in leveraging diverse perspectives for financial gains. Collectively, however, the predictors were statistically significant, explaining approximately 24% of the variations in EPS, indicating that board composition and AI MSMER adoption jointly contribute to shareholder value. These findings imply that although AI investments may involve substantial short-term costs and governance restructuring, their long-term potential in enhancing profitability remains strong if strategically aligned with board oversight. The study underscores the need for Nigerian breweries to strengthen board competencies, embrace inclusive governance practices, and integrate AI strategically into operational models. By bridging gaps in existing literature, the research contributes to a nuanced understanding of how governance structures and technological innovations interact to shape financial performance in emerging economies, offering practical insights for managers, policymakers, and investors.
Artificial Intelligence, Board Characteristics, Earnings per Share, Nigerian Breweries
Copyright (c) 2026 Dr. Omole Ilesanmi Isaac, Dr. Fakunle Isaiah Omotayo (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
MSMES’ SUSTAINABLE PERFORMANCE IN LAGOS STATE, NIGERIA: THE ROLE OF GREEN ENTREPRENEURSHIP PRACTICES
Growing environmental concerns have intensified interest in adopting green entrepreneurship practices to enhance the sustainable performance of MSMEs. This development underscores the need for the present study to examine the role of green entrepreneurship practices in promoting the sustainable performance of MSMEs in Lagos State, Nigeria. The study specifically determined the extent to which four green entrepreneurship practices impact the sustainable performance of MSMEs. The study adopted a cross-sectional survey design involving 108 respondents from a sample of 120 MSMEs in Lagos State, Nigeria, within a population of over 3.2 million microenterprises. Respondents were selected using a simple random sampling technique based on the lottery method. Primary data were collected through a structured questionnaire administered to MSME owners via Google Forms. Structural equation modelling (SEM) was employed for data analysis. The findings reveal that process innovation (β = 0.138, p < 0.05), managerial innovation (β = 0.222, p < 0.05), and green business opportunities (β = 0.317, p < 0.05) have significant positive relationships with the sustainable performance of MSMEs. Conversely, product innovation (β = 0.013, p > 0.05) was found to have no significant relationship with the sustainable performance of these enterprises. The study concludes that green entrepreneurship practices are critical to the attainment of sustainable performance among MSMEs, and it provides valuable insights for MSME operators and other relevant stakeholders in Lagos State and across Nigeria.
Copyright (c) 2026 John Oluwasayo AJANI, Joseph Olusegun DAVID, Opeyemi Oluseun OYELUDE, Adijat Mojisola MUTAIRU, Julianah Funmilayo AKINTUNDE-ADEYI, Oluwaseun O. OLUWASANMI (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
THE CONTRIBUTION OF INDIGENOUS HERBAL ENTREPRENEURS (IHES) TO HEALTHCARE DELIVERY IN OSUN STATE, NIGERIA
The role of Indigenous herbal entrepreneurs (IHEs) is called Lékuléja in Yoruba language) in meeting the health needs of the people of Osun State, Nigeria was investigated. The sample population comprised 120 herb sellers, 240 members of the public (clients) and 7 top government health officials which were subjected to descriptive and inferential statistics - chi square: the statistical package for social sciences (SPSS) and ZY index. The result showed that the education level of indigenous herbal entrepreneurs had no significant effect on the client’s patronage. The resources of the herb sellers were significant in determining the success of the trade and the level of clients’ patronage. The socio-economic status of the clients also had a significant effect on both the assessment and patronage of herb sellers. Based on the findings, the study concluded that IHEs have contributed significantly to the health needs of the people of the State as their clientele increased over the years, possibly due to the affordability and acceptability of their services by most of their clients. The study therefore recommends that full integration of the IHEs into the healthcare delivery system in order to complement the orthodox health services will reduce the socio-economic burden of health provision in the state.
Indigenous Herbal Entrepreneurs, Contribution, health, needs, Lekuleja
Copyright (c) 2026 Opatola, Mustapha Olayiwola (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
SOCIO-ECONOMIC FACTORS AFFECTING WOMEN'S PARTICIPATION IN AGRICULTURAL COOPERATIVE IN KWARA-NORTH, KWARA STATE, NIGERIA
This research was conducted to examine the socio-economic factors influencing women participation in agricultural cooperative societies in Kwara-North, Kwarw State, Nigeria. A multi-stage sampling technique was employed to select a sample size of one hundred and twenty (120) respondents through the use of a well structured questionnaire. The data was analyzed utilizing descriptive and inferential statistics. Majority (83.3%) of the women farmers are in their economical, productive and active age, married and possessed formal education with an average household size of 5 persons. Majority of the farmers acquired their capital through personal savings. This study also showed that males involved are more than females in agriculture, the males involvement is higher in agriculture compared to women counterparts. The regressed significance variables includes age, education level, household size, farming experience, cooperatives' membership, access to credit, use of agro-chemicals, and labour were the factors influencing women participation in agriculture. Participation in agriculture by women cooperative farmers were delimited or constrained by cultural beliefs, limited capital, lack of extension services, high cost of inputs, Insecurity and banditry among others. This study recommended that governments and development partners should intensify efforts toward women empowerment programs that specifically target agriculture. Governments should encourage and assist women farmers by giving them special attention in terms of access to needed farm inputs and incentives. Governments should provide credit facilities either through various women groups or cooperative societies to enable them participate fully in agriculture. More female extension workers should be trained to assist women farmers.
Women, Agriculture, Cooperatives, Participation, Farmers, socio- economic factors
Copyright (c) 2026 Shittu Kazeem Adesina (Phd), Adebowale Sarah Adenike, Fatona Olukayode Emmanuel, Jimoh Bashiru Oladayo (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
EFFECT OF STRESS ON TEACHERS’ PERFORMANCE IN SELECTED PRIVATE SECONDARY SCHOOLS IN OGBOMOSO, OYO STATE, NIGERIA
The study examined the effect of stress on teachers’ performance in selected private-secondary schools in Ogbomoso, Oyo State, Nigeria. Survey research design was adopted. 425 teachers were sampled from 19 private secondary schools in the study area. Structured questionnaire was used for data collection, while descriptive and inferential statistical tools were used for data to analysis. Findings revealed a significant negative effect of stress on teachers’ performance and a significant difference in the effect of stress on performance of male and female teachers, with male teachers reporting higher stress levels than female teachers. The study concluded that stress negatively impacts teachers’ performance, and male teachers have greater propensities towards stress than female teachers in the study area. Workload reduction, upward review and prompt payment of salaries, provision of favourable working conditions, and inclusion of stress management information in teaching, education, and leadership courses for teachers were recommended as strategies for effective management of work-induced stress.
Work-induced stress, Teachers’ performance, Workload reduction, Stress management information, Stress management strategies
Copyright (c) 2025 R. M OJOKUKU, OYEDARE R.A., ABIODUN Y.A. (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
DETERMINANTS OF EMPLOYEE ENGAGEMENT IN BROADCAST MEDIA ORGANIZATIONS IN LAGOS, NIGERIA
Employee engagement has been described as one of the most important metrics for 21st century organizational performance. This study identified the determinants of employee engagement in broadcast media organisations in Lagos, Nigeria. Survey research design was adopted, and purposive sampling method was used to select two (2) public and two (2) private radio and television stations in the study area. Three hundred and thirty-eight (338) employees were sampled and data was gathered with the aid of structured questionnaire. Weighted Mean Score (WMS) was used to identify the determinants of employee engagement while Rank Order was used to determine the strength of each determinant. Findings revealed that opportunity for career development, training and development, competent leadership, designated responsibilities, role clarity, work environment, welfare packages, and competitive compensation, are the determinants of employee engagement in the selected organizations, with opportunity for career development and training and development being the strongest determinants. The study recommended that the broadcast media organisations should leverage on the strength of the determinants to engender greater employee engagement for improved performance.
Employee Engagement, Career Development Opportunity, Training and Development
Copyright (c) 2025 Alabi Bukola O., Prof. Roseline M. Ojokuku (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
VENTURE CAPITAL FINANCING AND THE PERFORMANCE OF SMALL AND MEDIUM-SCALE ENTERPRISES (SMES) IN SOUTH-WEST NIGERIA: IMPLICATIONS FOR ECONOMIC RECOVERY AND SUSTAINABILITY.
One of the prominent challenges facing Small and Medium-scale Enterprises (SMEs) in Sub-Saharan Africa is poor access to finance, which have resulted into an overall poor performance. Venture Capital (VC) financing effects’ on SMEs performance in South-West Nigeria was assessed in this study. Descriptive method of research design was adopted, tools designed based on the research questions and objectives with Reliability Cronbach’s Alpha = 0.91, Test-Retest (0.85 & 0.91), Validity coefficient = 0.67. Quantitative data sourced among 372 participants were analyzed using SPSS 25.0 while qualitative data collected from 6 Key Informant Interview and In-Depth Interview among 25 purposively selected VC firms were subjected to thematic analysis using Atlas.t software. Out of a sample size of 372 SMEs, 145 (39%) were VC financed while 227 (61%) were Non-VC-financed. The study hypothesis was tested using Multiple Regressions Analysis. Venture Capital financing strategies (Growth, Prudent financial management, Improved management style and Attraction of other financiers) jointly predicted the performance of SMEs[R =.441, R2=.194, F(4, 141) = 8.430; p<.001]; SMEs performance and VC0financing of SMEs at (r = 0.64; p<.01); VC financing model confirmed a good fit for predicting SMEs performance in South-West Nigeria with implications for economic recovery and sustainability. Creation of an enabling environment for VC firms by enacting investment friendly laws, incentives and policies that encourage financial institutions like banks, pension and insurance fund’s contributions to the pull of funds for VC investment recommended.
Copyright (c) 2025 Alao, J. A.(Ph.D), David, J. O. (Ph.D), Laosebikan, J. O. (Ph.D), Ibikunle, B., Olomu, J. B. (Ph.D), Enikankiselu, A M. (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
HISTOMORPHOLOGIC AND HISTOMORPHOMETRIC EFFECTS OF ETHANOL LEAF EXTRACT OF Telfairia occidentalis ON THE HIPPOCAMPUS OF STREPTOZOTOCIN-INDUCED DIABETIC WISTAR RATS
Background: Diabetes mellitus is a multifaceted condition that is known to disrupt normal glucose metabolism, resulting in chronic hyperglycemia and glycosuria. This disruption not only affects glucose metabolism but also leads to increased oxidative stress, which damages multiple organs, contributing to approximately 80% of global morbidity and mortality. Aim: To evaluate the histological effect of ethanol leaf extract of Telfairia occidentalis (ELETO) on the hippocampus of streptozotocin-induced diabetic Wistar rats. Materials and Method: Forty-two adult male Wistar rats weighing between 160-180 g were used for this study, divided into six groups of seven rats (n=7), fed on standard laboratory rat chow and constituted High Fat Diet for four weeks and given free access to clean water. Diabetes was induced in overnight fasted Wistar rats with five days of low-dose intraperitoneal injection of 35 mg/kg of Streptozotocin. Group A (normal control) rats were given single dose of citrate buffer solution and fed on standard laboratory rat chow throughout the experiment, while groups B, C, D and F were fed on constituted High Fat Diet (HFD) for four weeks and given Streptozotocin (35 mg/kg) intraperitoneally, for 5 days. Group E (Prophylactic group) rats were fed on constituted High Fat Diet for four weeks and given ELETO (300 mg/kg) orally for two weeks before the administration of Streptozotocin (35 mg/kg), intraperitoneally. Three days post diabetic-induction, ELETO and Insulin administration commenced. Group B was the STZ Negative Control, Group C (low dose) received 300 mg/kg of ELETO for two weeks, Group D (High Dose) received 600 mg/kg of ELETO for two weeks, and Group F rats were given 5 IU/kg of insulin intraperitoneally for two weeks. On the 13th day post induction, blood glucose levels were accessed using a Fine test glucometer. Blood samples were obtained via cardiac puncture on the day of sacrifice, centrifuged at 3000 rmp for 30 minutes and the serum obtained was used for biochemical analysis. Routine histological tissue sections were made to access the histoarchitectural and histomorphometric effects of diabetes on the hippocampus of experimental animals. Data were analyzed using differential and inferential statistics. Results were expressed as Means ± S.E.M, and p<0.05 was considered statistically significant. Results: The result showed that STZ intraperitoneal administration caused distortion of hippocampal histoarchitecture in the experimental animals. However, treatment with intervening agent showed a dose-dependent improvement in the ultra-structural derangement observed in the experimental animals. It was also observed that the experimental dose showed significant cognitive improvement when compared to negative control. Administration of the intervening agent showed a dose-dependent significant decrease in blood glucose levels and a substantial increase in body weight of treated animals when compared to the untreated diabetic group. T. occidentalis extract caused reversal of the damage done and near normal hippocampal histoarchitecture was restored. Conclusion: This study concluded that T. occidentalis extract has antidiabetic potential as it was able to prevent diabetes in the prophylactic group and ameliorate hippocampal derangement in the curative groups.
Telfairia occidentalis, Streptozotocin, Diabetes mellitus, Blood Glucose, High Fat Diet
Copyright (c) 2025 Alfred Wehdoe Sloh, Jr, Babatunde Elijah Arayombo, Temidayo , Oladimeji Mufutau Oladele (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
ATTITUDE OF COOPERATIVE RURAL FARMERS TOWARDS JATROPHA PRODUCTION IN SELECTED LOCAL GOVERNMENT AREAS OF OGUN STATE, NIGERIA
The study investigated cooperative rural farmers' disposition towards Jatropha cultivation in selected local government areas of Ogun State. A Multistage sampling method was employed to select areas with available Jatropha farmers, and 180 respondents were chosen using a simple random sampling technique. Data collection was conducted through a well-structured questionnaire, inclusive of an interview segment, and analysis was carried out utilizing descriptive statistics as well as Pearson's product-moment correlation. Results indicated that a significant majority (82.2%) of Jatropha farmers were males, married (63.3%), with households comprising 4-6 members (71.1%). Additionally, 67.2% were Christians, and 56.1% of farmers were within the active age bracket (40 years and below). The outcomes further revealed that most respondents concurred on Jatropha's potential as a renewable energy source, recognizing its seeds as a viable alternative to synthetic fertilizers for soil enrichment. The findings established a positive correlation between farmers' attitudes towards Jatropha production and the perceived benefits, indicating a correlation coefficient of 0.22 with a statistically significant p-value of 0.003 at the 0.01 significance level. Moreover, a correlation was observed between farmers' attitudes towards Jatropha production and their awareness levels regarding the same, yielding a correlation coefficient of 0.14 with a non-significant p-value of 0.06 at the 0.05 significance level. The implications of this study underscore the importance of fostering a positive attitude among farmers towards Jatropha cultivation. Consequently, governments should be involved in facilitating continuous communication efforts emphasizing the significance of Jatropha production for farmers.
Attitude, Farmers, Jatropha, Production, Ogun-State
Copyright (c) 2025 Osunmakinde, Aanu Mathew, Ogunseitan, Taiwo Olusola (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
EXPLORING THE DYNAMICS OF FAMILY BUSINESSES: INSIGHTS FROM SOUTH WEST NIGERIA
This study explores the dynamics of family businesses in South West Nigeria, with a focus on identifying key factors influencing their growth and sustainability. The objective is to fill an important gap in the existing literature on family business by providing empirical evidence on the challenges and opportunities. The research specifically examines the role of succession planning, governance, trust, commitment, and openness in family business growth. Despite common assumptions and beliefs about family firms, the findings suggest that issues such as trust, commitment, fairness, and openness do not significantly affect family business growth in the studied context. Rather, succession is framed as a strategic renewal process, where the entry of new owners, who may bring in capital, resources, and innovative approaches, is imperative for long-term success. Drawing on entrepreneurship theory, the study distinguishes between necessity and opportunity of entrepreneurs, further extending these concepts to family business succession, where successors may approach the process either proactively or reactively. This study adopts a descriptive survey research design, employing both qualitative and quantitative data analysis through descriptive and inferential statistics. The population of the study includes employees of family businesses in Ogun State, Nigeria, with a purposive sampling technique employed to select two representative firms, Premier Lotto Limited (Ogun Branch) and Obasanjo Farms Ota. The findings of this study are expected to contribute significantly to family business practice, insights that can guide the development of targeted policies and strategies to support the sustainability and growth of family businesses in Nigeria.
Family business, succession planning, growth dynamics, Nigeria, entrepreneurship.
Copyright (c) 2025 Sodeinde Gbemi Moses PhD, Fasanmi Olumuyiwa Oladapo PhD, Oluwasanmi, Oluwaseun Ph.D, Ayodele Folasade Olusola, Fayigbe Gbenga Samson (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
THE CENTRAL BANK OF NIGERIA'S ACCOUNTABILITY AND THE 2023 NAIRA REDESIGN POLICY: A RESPONSE TO THE ISSUE OF MANAGING INFLATION
Currency redesign is one of the statutory functions of any nation’s central bank to undertake. African countries have been facing economic challenges, which are noted in their standard of living and incessant increase figures of inflation. Nigeria has been battling with super inflation due to myriad causes, despite successive governments’ efforts such as currency redesigning. Historically, the naira was first introduced to replace the pound sterling at the rate of 2 naira for 1 pound in 1973. Since then, naira notes have been redesigned, while some new notes have been equally introduced occasionally due to economic realities at domestic and foreign levels. In the recent past, the administration of President Muhammad Buhari redesigned the naira with the claim to curb inflation. This paper is an attempt to investigate the extent to which the recent currency redesign has helped in curbing inflation, as claimed by the central bank then. The paper uses a secondary source of data collection and content analysis was used to analyze data gathered. It made use of a political economy approach as a theoretical framework. The paper concludes that the 2023-naira redesign has proven to be inadequate in controlling and managing inflation. The paper recommends that the Central Bank of Nigeria be up and doing in preventing monetary discharge that affects excessive price fluctuations and reducing hyperinflation in the economy
Currency, Policy, Accountability, Central Bank, Inflation
Copyright (c) 2025 IRHUE, Young Kenneth Ph.D, USAMOTU, Basheer Olalere, ADEWUNMI, Babajide Kofoworola, ORIGBO, Evuarere Good (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
ECONOMIC ANALYSIS OF COST AND RETURNS STRUCTURE AMONG COOPERATIVE POULTRY EGG FARMERS IN IWO LOCAL GOVERNMENT AREA OF OSUN-STATE, NIGERIA
This study investigates the cost-benefit analysis and profitability of cooperative poultry egg farming in Iwo Local Government Area, Osun State, Nigeria. Data were gathered through the utilization of a well structured questionnaire for interviews from One hundred (100) poultry egg farmers using simple random sampling techniques. The data was analyzed using a combination of descriptive statistics to summarize the data and inferential statistics to draw conclusions. Descriptive statistics revealed that 72% of respondents fell within the 30-50 age bracket, with a mean age of 36 years, indicating that they are in their prime working years. Furthermore, 85% of poultry business operators were males, the majority of whom had received formal education, with household size averaging 5 individuals and an average Income of ₦103,885 per month. The study also showed that farmers financed their poultry operations through various sources of funding their poultry egg production in the study area. The results of the budgetary regression analysis demonstrated that poultry egg production is a profitable and sustainable business opportunity. The findings indicated that for every ₦1.00 invested in poultry egg production, a profit of approximately ₦0.65 was generated, highlighting the viability and profitability of poultry egg farming in the study area. The overall positive Net Income of ₦365170.6591 indicated that poultry egg production is indeed reliable, viable and lucrative in the study area.
Poultry, Farmers, Egg production, Cooperative societies, Cost and returns
Copyright (c) 2025 Shittu Kazeem Adesina, Osunmakinde, Aanu Mattew (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
TELECOMMUNICATIONS SERVICE DELIVERY AND STRATEGIC COMMUNICATION: EXPLORING CUSTOMER-CENTRIC HEDGE IN OSUN STATE, NIGERIA
In Nigeria’s highly competitive telecommunications sector, brand communication strategies play a vital role in brand differentiation, consumer engagement, and market positioning. However, despite substantial investment in marketing efforts, customer dissatisfaction, service switching, and engagement challenges persist. While scholars have examined competitive strategies and their impact on the performance and consumer satisfaction, there is a dearth of study on service delivery and strategic communication from the consumer perspective. This study thus, examined brand communication strategies use by telecommunication companies in Nigeria with a view to assessing the level of influence that the strategies have on consumer engagement and brand loyalty. Guided by Porter’s generic competitive strategies model, this study adopted a descriptive survey research design. A structured questionnaire was administered to 345 respondents across selected local government areas in Osun State, Nigeria, with responses analysed using SPSS. Findings showed that SMS was the dominant communication strategy used by telecommunication companies to reach their customers, followed by mobile ads and social media. Promotional discounts were the most engaging strategy, while celebrity endorsements and sponsorships were the least effective. Further findings indicated that most respondents found telecommunication advertisements informative. The study concluded that while telecommunication companies in Nigeria employ aggressive marketing strategies, network quality and customer service are stronger drivers of consumer loyalty than promotional efforts. Companies must move beyond over-reliance on SMS marketing and adopt a hybrid communication approach that integrates personalised digital engagement and traditional media to maximise customer satisfaction and retention. It is recommended that telecom firms improve service delivery, refine marketing strategies to reduce message fatigue and adopt more customer-centric communication techniques for long-term competitiveness.
Telecommunications Service Delivery, Strategic Communication, Customer-Centric Hedge, Exploring, Osun State.
Copyright (c) 2025 Adeleke-sola, Dupe Sekinat, Adelabu Omowale Taofeek (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
EFFECT OF PERFORMANCE APPRAISAL ON THE EMPLOYEES PERFORMANCE OF SELECTED DEPOSIT MONEY BANKS IN OSOGBO METROPOLIS, OSUN STATE, NIGERIA
Although performance appraisal is critically important in organizational settings and has been extensively studied, its implementation and effectiveness remain subjects of ongoing challenges and debates. This research explores these issues by examining the effect of performance appraisal on employee performance in selected deposit money banks in Osogbo metropolis, Osun State. The study included 243 permanent employees from eleven banks, with a sample size of 81 determined using Taro Yamane's sampling method. Data were collected through structured questionnaires and analyzed using both descriptive and inferential statistics for hypothesis testing. The findings showed that the combined dimensions of performance appraisal significantly and positively influenced employee performance, explaining 61.6% of the variance. Specifically, the dimensions of 360-degree feedback (0.868), Management by Objectives (MBO) (0.691), and Behaviourally Anchored Rating Scales (MARS) (0.633) were found to significantly enhance employee performance. The results indicated a moderate relationship between performance appraisal and employee performance in these banks. In conclusion, the study highlights the significant role of performance appraisal techniques in improving employee performance and driving sales growth within deposit money banks in Osogbo. Based on these findings, it is recommended that bank management work collaboratively with employees to develop appraisal criteria aimed at promoting substantial sales growth.
Performance appraisal, 360-degree feedback, MBO, MARS, employee performance
Copyright (c) 2025 Kosile, B. A., Ezekiel Alabi, Ajayi, S. O. (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
CORPORATE CULTURE AND EMPLOYEES’ RETENTION: A STUDY OF FIRST BANK PLC, OSOGBO, OSUN STATE, NIGERIA
Corporate culture plays a critical role in shaping employees’ retention, particularly in the competitive banking sector where turnover rates are notably high. Despite existing studies, the specific influence of corporate cultural dimensions on employees’ retention within Nigerian banks remains underexplored, especially in Osogbo Metropolis, creating a need for research focused on these variables. In light of this, this study examined the effect of corporate culture on employees’ retention at First Bank Plc in Osogbo Metropolis, Osun State, Nigeria. The study assessed how organizational values, recognition practices, and reward systems influence employees' decisions to remain with the bank. Primary data were collected through a structured questionnaire distributed to the entire population of 105 permanent employees across three First Bank branches in Osogbo. A census approach was used due to the manageable population size, capturing comprehensive responses, and data were analyzed using descriptive and multiple regression techniques. Findings revealed that among the corporate cultural dimensions, reward systems had the strongest positive impact on employees’ retention, followed by recognition practices, while organizational values had a lesser, non-significant influence. Overall, corporate culture was found to significantly influence employees’ retention, with fair reward systems emerging as the most critical factor. In conclusion, the study underscores the importance of aligning corporate culture with employee needs to reduce turnover. To enhance employees’ retention, it is recommended that First Bank Plc should prioritise a transparent reward system, implement consistent recognition practices, and better align organizational values with employees’ personal values.
corporate culture, organisational values, reward system, recognition, retention
Copyright (c) 2025 Alabi, Ezekiel, Olatunji, O. P, Amusat, W. A., Abass, O. A. (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
ROLE OF NETWORKING AND PARTNERSHIPS IN ENHANCING BUSINESS OPPORTUNITIES FOR TOURISM ENTREPRENEURS IN JALINGO METROPOLIS, TARABA STATE, NIGERIA
Tourism entrepreneurship plays a vital role in economic growth, particularly in regions with abundant cultural and natural attractions. Despite Jalingo Metropolis' proximity to major tourist destinations, the sector remains underdeveloped due to challenges such as poor infrastructure, limited market access, and inadequate stakeholder collaboration. This study examines the role of networking and partnerships in enhancing business opportunities for tourism entrepreneurs in Jalingo Metropolis. Utilizing Crompton's Push-Pull Theory, the research explores the impact of collaborative networks, public-private partnerships, financial partnerships, and market access on business sustainability. A descriptive survey research design was adopted, employing both quantitative data collection methods. The study sampled 180 respondents, including 150 tourism entrepreneurs and 30 government officials and stakeholders, selected through stratified random sampling. Data were gathered using structured questionnaires. Descriptive statistics and regression analysis were applied to analyze the relationship between networking, partnerships, and business performance. The findings reveal that frequent networking positively correlates with business growth, with 60% of engaged entrepreneurs experiencing improved market reach and revenue. Additionally, partnerships significantly enhance financial sustainability, as 70% of partnered entrepreneurs reported higher revenue growth. Market access was also found to be a critical factor in business visibility, with 55% of entrepreneurs in larger tourism networks experiencing increased bookings and customer satisfaction. The study concludes that strategic networking and partnerships are crucial for overcoming barriers in tourism entrepreneurship. Recommendations include fostering stronger industry networks, improving infrastructure, enhancing access to funding, and implementing policies that support tourism entrepreneurship. These measures will contribute to the sustainable development of the tourism sector in Jalingo Metropolis and promote regional economic growth.
Tourism entrepreneurship, networking, partnerships, business opportunities, sustainable development
Copyright (c) 2025 Dr Olabosinde Samuel Taiwo, Mr Akintunde Sunday Emmanuel, Iwuozor Odili Markanthony, Ph.D (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
INFLUENCE OF MARKETING STRATEGIES ON TOURIST INFLUX AT GASHAKA NATIONAL GAME PARK TARABA, NIGERIA
The economic growth of tourism remains vital to national development yet Gashaka National Game Park along with other destinations are experiencing limited potential because of their inefficient marketing strategies and approaches. This research evaluated the marketing strategy influence on tourist flow at Gashaka National Game Park which stands as Nigeria's biggest national park with its diverse biodiversity and cultural heritage. 15,038 Tourism stakeholders who included park management personnel and local businesses and visiting tourists made up the research population. The researchers chose 300 respondents through stratified random sampling to guarantee stakeholder group representation from the total population. The research data collection involved questionnaires which researchers processed with descriptive statistics of percentage and frequency and inferential statistics of simple regression models was used to test the hypotheses with the aid of SPSS software statistical package. The research hypotheses are stated in null form: H₀₁: Digital marketing strategies do not significantly affect tourism enterprises and visitor numbers in Gashaka National Games Park. H₀₂: Destination branding does not significantly influence the number of tourists visiting Gashaka National Games Park.Digital promotional methods proved effective in attracting more tourists according to research results and destination branding holds equal importance although stakeholders do not implement branding strategies to their full potential. Three main obstacles blocking tourism growth at Gashaka National Game Park were established as inadequate infrastructure and low public awareness coupled with poor branding efforts. The research demonstrates that Gashaka National Game Park requires strategic marketing approaches to develop its tourism sector. The research suggests that Gashaka National Game Park should improve digital marketing together with competitive pricing and promotional campaigns and destination branding investments to draw more visitors. The implementation of infrastructure projects and community outreach programs must receive top priority to enhance visitor satisfaction during their stay at the destination. These initiatives will sustain tourism development in a responsible manner.
Marketing Strategies, Digital Marketing Strategies, Tourism Influx, Pricing Activities, Tourism Entrepreneurship.
Copyright (c) 2025 Dr Olabosinde Samuel Taiwo, Iwuozor Odili Markanthony, Ph.D, Mr Akintunde Sunday Emmanuel (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
INFLUENCE OF ECO-MARKETING ON CONSUMER SUPPORT FOR BLUE ECONOMY PRODUCTS’ FIRMS IN NIGERIA
Eco-marketing has a significant influence on consumer support for blue economy products. Managing consumer support for the blue economy has become more complex due to rapid advancements in eco-marketing strategies. This study aimed to assess the influence of eco-marketing on consumer support for blue economy products. Eco-labeling and green branding were used as indicators of eco-marketing, while consumer trust and purchase intention served as proxies for consumer support. The research employed a descriptive survey approach, targeting staff from three purposively selected firms in Lagos State, Nigeria that sell blue economy products and utilize eco-marketing in their operations.The study population consisted of 500 staff members from Nigerian Fisheries Limited, Olam Nigeria, and Seafood Village Nigeria, and a sample size of 200 was drawn from this population. The formulated hypotheses were tested using z-test statistics. The findings revealed that the use of eco-labeling significantly enhances consumer trust in blue economy products(z = 8.813, p < 0.05), and green branding positively influences purchase intention for these products(z = 8.307, p < 0.05). Hence, eco-marketing was proven to positively impact consumer support for blue economy products. The findings imply that eco-marketing strategies like eco-labeling and green branding effectively boost consumer trust and purchase intentions for blue economy products. The study, therefore, recommended nesses involved in the blue economy can significantly enhance their marketing strategies by leveraging eco-labeling to build consumer trust and utilizing green branding to drive purchase intentions. This dual approach is expected to foster stronger consumer support for blue economy products.
Eco-Marketing; Eco-labeling; Green Branding; Consumer Support; Consumer Trust; Purchase Intention
Oluwaseun Ademuyiwa ADESANYA Oluwaseun Ademuyiwa ADESANYA
Copyright (c) 2025 Ayansola Adewumi AYANKOLA (Ph.D.), Ali Tobi RAJI, Oluwaseun Ademuyiwa ADESANYA (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
EFFECT OF CORPORATE SOCIAL RESPONSIBILITY INITIATIVES ON PERFORMANCE OF OIL AND GAS COMPANIES IN NIGERIA: A CASE STUDY OF AKWA IBOM STATE
This study examines the effect of corporate social responsibility (CSR) initiatives on the reputation and performance of oil and gas companies in Nigeria. Specifically, it evaluates the effects of Environmental Management (EM), Community Development (CD), and Ethical Labor Practices (ELP). The research aims to determine the extent to which these CSR components influence a company's reputation and performance. Data were collected and analyzed using descriptive statistics and correlation analysis. The results indicate that all three CSR initiatives have a positive correlation with the reputation and performance of the companies. However, the regression analysis reveals that the combined effect of Environmental Management, Community Development, and Ethical Labor Practices, is not statistically significant in predicting company reputation and performance. The R Square value of 0.143 suggests that only 14.3% of the variance in reputation and performance can be attributed to these CSR factors. This study concludes that while Environmental Management, Community Development, and Ethical Labor Practices are positively associated with better reputation and performance, their impact is not statistically significant. Further research is recommended to explore additional factors influencing the reputation and performance of oil and gas companies and to refine the measurement and implementation of CSR practices for more substantial results.
Corporate Social Responsibility, Environmental Management, Community Development, Ethical Labor Practices, Oil and Gas Industry
Copyright (c) 2025 George Abasiofon Aniefiok, Halidu Ibrahim Saidu PhD, Uyagi David Benjamin PhD (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
ENTREPRENEURIAL COMPETENCE AND BUSINESS SURVIVAL:A STUDY OF SELECTED SMES IN IKORODU, LAGOS STATE, NIGERIA
The study captured entrepreneurial competency and business survival of SMEs in Lagos state. The population of this research consist of 426 owners and employees of 45 chosen small and medium scale enterprises at Ikorodu axis of Lagos state. The sample that was used in this research comprised 206 employees’ and owners of SMEs. The study employed stratified sampling technique. Validated likert scale questionnaire was used as instrument for the study. To establish the reliability of the instrument, a test-retest technique was employed. Descriptive statistics and multiple regression analysis was engaged to analyse the data collected for the study. Findings showed that strategic planning competency (ß = 0.353, P<0.05), opportunity recognition competency (ß = 0.336, P<0.05), and financial literacy (ß = 0.218, P<0.05) has positive effect on business survival. The study revealed that entrepreneurial competency had significant positive effect on business survival of SMEs. Strategic planning competency, opportunity recognition competency and financial literacy had significant positive relationship with business survival of SMEs. The study recommended amongst others that firms should set clear and measurable long-term and short-term goals for their business by ensuring that these goals align with the overall strategic vision.
Entrepreneurial Competency, Business Survival, Financial Literacy, SMEs.
Copyright (c) 2025 Nana, Goodluck Omamuzo, Aliu, Fatai Oguntade, Obidike Nyemike Godson, Ohunakin, Folakemi (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
TEAMWORK STRATEGIES AND ORGANISATIONAL PERFORMANCE: A STUDY OF GUARANTY TRUST BANK LIMITED, ILORIN KWARA STATE, NIGERIA.
Despite the recognized importance of teamwork, many organizations, including those in the Nigerian banking industry struggle to implement strategies that fully leverage team potential. Hence, this study sought to examine the impact of teamwork strategies on organizational performance in the Nigeria banking industry with specific focus on Guaranty Trust Bank, Ilorin, Nigeria. Survey research design was employed for the study and 82 respondents were selected using simple random sampling technique. Data was gathered with the aid of structured questionnaire and data analysis was performed with descriptive and inferential statistics. Findings revealed a significant positive impact of teamwork strategies (effective communication, conflict resolution and team effort reward and incentives) on organizational performance measured by operational efficiency, employee collaboration and employee commitment. The study concluded that teamwork strategies have significant positive impact on organizational performance. It was recommended that stakeholders of banks, GTBank in particular should invest in training programs to improve communication skills across all levels, train employees and managers in conflict resolution techniques and design incentive programmes that reward collaborative efforts.
Teamwork, Organizational Performance, Conflict Resolution, Effective communication, Employe Commitment
Copyright (c) 2025 OJOKUKU R. M., ABIODUN Y.A , AKANBI F.K (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
ENTREPRENEURSHIP EDUCATION: AN IMPERATIVE TOOL FOR JOB CREATION AND ECONOMIC GROWTH IN NIGERIA
Education is universally recognized as a catalyst for national development, with entrepreneurship education playing a pivotal role in fostering innovation, job creation, human capital development, and economic growth. Entrepreneurship education equips individuals with essential skills for self-employment and self-reliance, serving as a critical driver of economic advancement. This paper explores the concept of entrepreneurship education, its fundamental components, and its impact on job creation and economic growth. Additionally, it examines the challenges hindering the effective implementation of entrepreneurship education in Nigeria. Through a case study approach, the study analyzes key issues surrounding this academic discipline and highlights its significance in supplying the skilled workforce needed to drive innovation and economic development. The findings suggest that integrating entrepreneurship education into the curriculum at all levels of education will enhance entrepreneurial opportunities for young people, significantly reducing unemployment and stimulating economic growth. The study advocates for a more structured and practical approach to entrepreneurship education to maximize its impact on national development.
Entrepreneurship education, job creation, economic and development growth
Copyright (c) 2025 Dr. Eyiolorunshe, David T., Chidi Ogbueih,PhD, Majekobaje Joy A.,PhD, Olutosin Collins.,Mrs (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
IMPACT OF DIGITAL ENTREPRENEURSHIP ON POVERTY REDUCTION AMONG WOMEN IN OGUN STATE NIGERIA
This study examined digital entrepreneurship on poverty reduction among women in Ogun State, Nigeria. It examined digital literacy, access to technology and financial barriers on poverty reduction among women entrepreneurs in Ogun state. Descriptive research design was used for the study. The respondents, who are business owners in Ogun State, Nigeria, provided information via a structured questionnaire. The target demographic of the study was registered female entrepreneurs in Ogun State. A total population of (Ogun East 122, Ogun West 113, and Ogun Central 212) 447. purposive sampling was used for the study, a total number of 108 were sampled which is the sample size. Both descriptive and inferential statistics was used to analyze the data collected from the field. The t- test statistical tool was used to test the hypotheses that were generated from the research questions of the study. The findings, shows that digital literacy and access to technology has a positive and significant effect on poverty reduction in Ogun state. However, financial barriers were discovered to have an insignificant effect on poverty reduction in Ogun state. Based on these findings, the study recommends Communities should enhance digital literacy training into existing poverty alleviation programs, such as microfinance and vocational training initiatives. Government should Utilize digital platforms to deliver social protection benefits, such as cash transfers, efficiently and transparently. Lastly to implement comprehensive financial literacy programs to educate people on managing money, savings, investment, and debt management.
Digital Entrepreneurship, Digital Literacy, Access to Technology, Financial Barriers and Poverty Reduction
Copyright (c) 2025 Folarori, Titilayo Shakirat, Onifade, Temitayo Alice, Adebiyi, Omolola Oladunke, Akindele, Richard Taiwo (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
INFORMATION TECHNOLOGY (IT) AND ENHANCING THE EFFICIENCY OF TAX ADMINISTRATION OF OSUN STATE INTERNAL REVENUE SERVICE IN NIGERIA
This study examined the extent to which Information Technology enhances the efficiency of tax administration of Osun State Internal Revenue Service (OSIRS) in Nigeria. The research explored how information technology (IT) enhances tax collection, promotes voluntary compliance, and curbs tax evasion. Using a survey research design, primary data were collected from 154 respondents through structured questionnaires from the study’s population of 250 registered OSIRS workers. The data collected were analyzed using descriptive statistics comparing mean, standard deviation, and frequency distribution. The findings discovered that the application of IT enhanced the tax administration efficiency of the Osun State Internal Revenue Service by automating processes, reducing administrative delays, and enhancing transparency. The findings also revealed that IT-based tax administration could curb tax evasion and lead to an increase in the tax base of Osun State in Nigeria as the respondents strongly affirmed that IT-based tax administration facilitates better tax monitoring, increases compliance, and reduces tax evasion opportunities. However, challenges such as regulatory inconsistencies and the exclusion of informal sector operators from digital tax frameworks remain significant concerns. The study recommended continuous investment in IT infrastructure, regulatory stability, expansion of digital tax administration to the informal sector, and periodic training for tax officials. This investigation will further strengthen revenue collection, improve government fiscal capacity on revenue generation, and enhance overall tax compliance not only in Osun State but also in Nigeria at large. The study contributed to existing literature by providing empirical insights into the role of IT in sub-national tax administration, and offering practical recommendations for optimizing tax processes through technological innovations.
Information Technology, Osun State Internal Revenue Service, Nigeria, Tax Administration Efficiency.
Adebisi, Ebenezer Alaba Adebisi, Ebenezer Alaba
Copyright (c) 2025 Olaoye, Ayoola Azeez (Ph. D, ACA), Odetayo, Tajudeen Adewale (Ph. D, FCA), Adebisi, Ebenezer Alaba (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
AN ANALYSIS OF DETERMINANTS OF ENTREPRENEURIAL MOTIVATION: EVIDENCED AMONG PRIVATE AND PUBLIC UNIVERSITY UNDERGRADUATES IN SELECTED STATES OF SOUTH WEST NIGERIA
The study was carried out to investigate the differences in the determinants of entrepreneurial motivation among public and private university undergraduates in selected states of southwest, Nigeria. The study employed proportionate sampling techniques and randomly selected 3,254 respondents. One hypothesis was formulated and the Mann-Whitney U test was used to examine differences and also test the formulated hypothesis. Findings revealed that there are differences among the entrepreneurial motivation of public University undergraduates in terms of psychological needs (); socio-cultural influence (); entrepreneurial education(); and attitude () compared to their counterparts in the private university in terms of psychological needs (); socio-cultural influence (); entrepreneurial education(). ); and attitude ((). However, overall results showed that the entrepreneurial motivation of students in public Universities is not statistically significantly different from that of their counterparts in private Universities (U=1506723.500, p=0.610). In view of this result, the formulated hypothesis was hereby accepted. The study therefore concludes that there exist differences in the determinants of entrepreneurial motivation among private and public university students in Southwest, Nigeria. However, no significant difference was found. The study therefore recommends that private university undergraduates in Southwest, Nigeria should be encouraged so they can be intrinsically motivated to be self-employed; participation in the practical aspect should be made mandatory for public university undergraduates; The Federal government should also contribute towards putting in place infrastructure for entrepreneurship training in private universities.
Entrepreneurial Motivation, University Undergraduate, Psychological Neds, Socio-cultural Influence, Entrepreneurial Education
Copyright (c) 2025 Dr. Ogunwoye Adewuni Abigael, Oladele Olubode Olusegun (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
GREEN HUMAN RESOURCE MANAGEMENT (GHRM): DRIVING SUSTAINABLE ORGANIZATIONAL PRACTICES
Green Human Resource Management (GHRM) has emerged as a critical strategy for integrating environmental sustainability into organizational practices, business operations and decision-making processes. This study examined the role of GHRM in driving sustainable performance by examining practices such as green recruitment, green training, performance management and paperless office. The GHRM practices significantly enhance organizational sustainability by fostering pro-environmental behaviors, improving resource efficiency, and strengthening corporate reputation. Key enablers of successful GHRM implementation include leadership commitment, employee engagement, and alignment with corporate sustainability goals. Challenges such as resource constraints and resistance to change were identified. This paper offers practical recommendations for adopting GHRM practices and highlights its strategic importance in achieving long-term organizational and environmental objectives.
Environmental sustainability, Green Human Resource Management (GHRM), Sustainability, Sustainable HRM Practices.
Copyright (c) 2025 Prof. Ojokuku, Roseline M., Dr Akanbi Felicia K., Abiodun Yetunde A. (Author) https://creativecommons.org/licenses/by-nc-nd/4.0
ETHNOBOTANICAL APPROACHES TO NOCTURNAL ENURESIS: A STUDY OF YORUBA HERBAL PRACTICES IN NIGERIA
This paper explores the indigenous knowledge of herbal, social, and bricoleur methods used to cure nocturnal enuresis (NE) among the Yoruba people of Southwestern Nigeria. The paper adopted an explanatory research methodology, using percentages mainly, to investigate how the NE is cured among the Yoruba cultural group in the study area. Multi-staged sampling technique was adopted in selecting the sample population. Primary data were collected, first, from a sample of 10 adults (comprising of 6 men and 4 women), out of a population of 15 adults whose treatments are on going at the period of collection of data for this research. The 15 adultswere suffering from the NE at the time of this survey. The 15 patients came directly to the indigenous healing centre at the secluded area of Modakeke town within the Ile-Ife cosmopolitan town at the time the data was collected. Using convenience sampling technique, 10 patients were marked down as sample for the survey because they resided around the Ife environs and could be quickly monitored while the remaining 5 patients came from a faraway place within Nigeria. Second, also 10 healed ex-patients living in Ile-Ife environs, out of a population of 20 ex-patients who suffered in the past from NE, but who had received perfect healing in the past 5 years were followed up using the addresses indicated during their first registration at the healing centre. Intotal, the survey included 20 respondents from a population of 35. The information needed were also collected from secondary sources that have been classified as credible published articles. Subsequently, the data generated were analyzed for easy apprehension using appropriate descriptive and inferential tool, percentages. The findings showed that the indigenous bananastem herbal remedy is very effective in permanently curing NE among the patients/respondents.
Indigenous/Herbal Remedies, Social Entrepreneur, Bricoleur, Nocturnal Enuresis, Explanatory Research.
Copyright (c) 2025 Dr. Opatola, Mustapha Olayiwola, Prof. Jegede Charles Tope, Dr. Ibrahim Gbenga Olatunji (Author) https://creativecommons.org/licenses/by-nc-nd/4.0