IMPACT OF DIGITAL ENTREPRENEURSHIP ON POVERTY REDUCTION AMONG WOMEN IN OGUN STATE NIGERIA

Abstract

This study examined digital entrepreneurship on poverty reduction among women in Ogun State, Nigeria. It examined digital literacy, access to technology and financial barriers on poverty reduction among women entrepreneurs in Ogun state. Descriptive research design was used for the study. The respondents, who are business owners in Ogun State, Nigeria, provided information via a structured questionnaire. The target demographic of the study was registered female entrepreneurs in Ogun State. A total population of (Ogun East 122, Ogun West 113, and Ogun Central 212) 447. purposive sampling was used for the study, a total number of 108 were sampled which is the sample size. Both descriptive and inferential statistics was used to analyze the data collected from the field. The t- test statistical tool was used to test the hypotheses that were generated from the research questions of the study. The findings, shows that digital literacy and access to technology has a positive and significant effect on poverty reduction in Ogun state. However, financial barriers were discovered to have an insignificant effect on poverty reduction in Ogun state. Based on these findings, the study recommends Communities should enhance digital literacy training into existing poverty alleviation programs, such as microfinance and vocational training initiatives. Government should Utilize digital platforms to deliver social protection benefits, such as cash transfers, efficiently and transparently. Lastly to implement comprehensive financial literacy programs to educate people on managing money, savings, investment, and debt management.