INTERNATIONALIZATION STRATEGIES, MANAGERIAL FACTORS AND THE GROWTH OF MNCS IN NIGERIA

Abstract

This study investigates the interplay between internationalization strategies, managerial factors, and the growth of multinational companies (MNCs) operating in Nigeria. Utilizing a quantitative research approach, the study explores how the integration of export strategies, Foreign Direct Investment (FDI), internationalization knowledge, and positive managerial attitudes influences organizational growth. Findings from the survey reveal that 86.5% of respondents strongly agree that the combination of export strategies and positive managerial attitudes significantly contributes to MNCs’ growth. Additionally, 79.7% support the alignment of FDI strategies with internationalization knowledge as a driver of higher growth, while 83.7% affirm the joint effect of FDI and positive managerial attitudes. A notable 97.3% strongly agree that the synergy of export strategies, FDI strategies, and positive managerial attitudes creates a powerful influence on growth dynamics. Regression analysis confirms a statistically significant positive effect, with an estimated coefficient of 0.280 (p-value = 0.000) at a 5% significance level. The coefficient of determination (R² = 0.348) indicates that internationalization strategies and managerial factors jointly explain 34.8% of the variation in MNC growth in Nigeria. However, a Durbin-Watson statistic of 0.583 suggests potential autocorrelation within the model, warranting further examination. Overall, the study concludes that a holistic alignment of international strategies and managerial competence is critical for fostering sustainable growth among MNCs in Nigeria, and it offers actionable recommendations to enhance strategic decision-making and performance.